Our CEO, Kwanza Jones was the Premier Sponsor of The Apollo's 90th Anniversary Spring Benefit through the support of the Jones•Feliciano Initiative.

During the event, the Queen of energy, Kwanza, alongside renowned rapper Fat Joe, presented the Legacy Award to iconic Babyface.

For her, supporting The Apollo Theater during its 90th anniversary is a way of saying "thank you" to a space and place that created, and continues to create, opportunities for diverse voices to be heard, and conversations to continue.

The Spring Benefit, The Apollo’s signature fundraiser, is a spectacular celebration of the Theater’s rich legacy and its commitment to its future as a mission-led arts and cultural organization, a community anchor and an economic driver for Harlem and New York City.

With a goal of boosting a billion lives through culture, community, and capital, Kwanza remains dedicated to making a significant impact. The Apollo's Spring Benefit aligns perfectly with this mission, as proceeds from the event support vital performing arts, education, and community initiatives.